Custom Image Shoutouts for Branded Employee Recognition

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Madeline Chizmar
Madeline Chizmar
2 mins
A product update graphic for CultureBot featuring the new Custom Shoutouts feature. The design has a dark background with the text “PRODUCT UPDATE – Custom Shoutouts” on the left. On the right, a sample shoutout card is displayed in blue and white, with the text “Great work on the last project!”, a small profile image, and the Culturebot logo.


At CultureBot, we believe recognition should feel personal, fun, and true to your team’s culture. That’s why we’re excited to introduce a brand-new way to celebrate your people: Custom Image Shoutouts.

Recognition That Looks Like Your Company

Shoutouts have always been a core part of CultureBot, helping teams highlight wins, celebrate milestones, and spread positivity inside Slack and Teams. Now, with Custom Image Shoutouts, you can go beyond our standard templates and design shoutouts that are fully branded and unique to your organization.

Imagine birthdays celebrated with your company’s colors, sales milestones with your logo front and center, or culture shoutouts tied directly to your values. Every recognition moment can now look and feel like it belongs to your team.

Screenshot of the “Custom Shoutout” setup window in CultureBot. The interface allows users to enter a shoutout name and description, select a customization type (standard or full background), choose or upload an icon, and pick a color from a palette. A large orange color (#fcbc54) is currently selected, with the “Save” and “Cancel” buttons displayed at the bottom right.

Why We Built It

One thing we’ve consistently heard from our customers is: “We want recognition to feel more personal.” Default templates are great for getting started, but the best culture moments come when recognition feels aligned with your brand and your people.

Custom Image Shoutouts give you that flexibility. You can upload your own images—whether that’s branded graphics, inside jokes, or creative artwork—and instantly turn everyday shoutouts into moments of connection and pride.

A  Few Ideas to Get You Started

  • Brand the basics: Add your logo and color palette to shoutouts so every celebration feels like it’s yours.
  • Celebrate values: Create custom shoutouts tied to your culture principles or team rituals.
  • Add personality: Use fun backgrounds, themed shoutouts, or seasonal graphics to keep things fresh.

Available Now

Custom Image Shoutouts are live today for all CultureBot users. Head into your dashboard and start designing shoutouts that reflect your team’s style. Get Help with Custom Shoutouts in our Help Center.

???? We can’t wait to see the creative ways you’ll use this new feature. If you come up with something fun, share it with us—we’d love to highlight it in our community!

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